Whenever I need to get some feedback about blogging, online business development and that sort of thing, I reach out to Facebook groups. Believe it or not, there are some awesome Facebook groups out there for all types of communities, and there are lots of people in them who are supportive and will give you their two cents at no cost.
In one discussion, I asked a group of women who have their own websites what was one thing they wished they knew before they started.
You know what the overwhelming response was?
“I wish I’d spent less time overthinking how to create the perfect site and just got it online so I could start growing my business.”
Of course, I’m synthesizing several answers into one, but that was the common theme. It really made me think about what a person needs their website to do in order to launch their blog or business.
All a person really needs is for their website to be up and running, and everything else will follow.
4 Reasons Why You Need to Get Your Website Online Already
No Website, No Email List
In most cases, the simplest answer is usually the best one: If you have no website, you’ll have no homebase for growing your blog or business with your email list.
Sure, you can use social media pages to gain some traction, but every successful online entrepreneur and blogger will tell you that what you really want is to drive your social media traffic back to your website.
The reason why you need to drive traffic from social media to your website is because you don’t own your social media’s lists of followers. You do own your email list.
Your website is where you can really engage with your audience and clients, and stay connected via your email list.
If you want to grow your audience, sell products or increase membership enrollments, you’ll have a higher conversion rate via your email list than via your social media profiles.
If you’re holding yourself back from having your own website because you don’t want to invest the time or money it takes to launch, you’re actually delaying your own success and the realization of your dreams.
The great part about working with a web designer is that they can make the process of building your website and brand simple and fast so that you can get your website online quickly and start growing your email list.
2. Skip the DIY Learning Curve
When a lot of people decide to build a website, they choose to DIY the design and build it themselves.
You might be saying to yourself, “I can just use one of those drag and drop platforms to make my own website. I’m sure my website will be ready in no time.”
Cut to six months, 12 months, two years later and you still haven’t finished your website.
Now, I’m not saying you’re incapable of building your own website, because you are fierce and can do whatever you want, lol!
What I am saying is that there can be a learning curve on how to build your own website and design it. For a lot of people, that learning curve is very frustrating.
All of a sudden you’ve gone down a rabbit hole of which platform to use to build it? Which theme to use? How do I make those cool graphic images? How do I add an email list opt-in and pop-ups? Is there something I’m missing?
[click_to_tweet tweet=”3 Reasons Why You Need To Get Your Website Online Already” quote=”As a web designer, it’s my job to know how to solve those problems for you, and take the pressure off of you so that you can spend your time working on your killer business or blog idea.”]
3. Your Perfectionism is Holding You Back
This one is probably the most common reason why people haven’t gotten their websites online already.
Perfectionism is a total dream assassin. You’d be surprised how many people kill their website goals because they can’t find the perfect font or the perfect color palette or the perfect words to use for their content and copy.
Let me tell you a little secret: Perfection doesn’t exist.
Searching for the perfect design will get you so bogged down with choices, decisions and revisions that I can guarantee you’ll just throw up your hands and abandon the project.
Don’t get me wrong – I’ve been there, too! Thankfully, I had some sweet birdies singing in my ear telling me to let go of my perfectionism and simply make a choice. It’s better to do something than nothing.
Changing my mindset to accept this philosophy has helped me get to where I am today, having people like you take the time to read this very blog post.
When it comes to the design of your website, all you really need is something that reflects who you are, how you want visitors to feel and what you want them to do when they get to your website.
A professional designer can collaborate with you to figure out what will work best for your vision, and then bring those ideas to life on your website.
4. Your Website Should Evolve With You
When you’re just starting out, take some pressure off of yourself about how complex your website should be. It is better to start with a simple layout, simple design and simple functionality.
Why is it better to have a simple website in the beginning? Because you’ll be more likely to get your website online already! I can’t stress this enough.
First, simple websites are less of a financial investment. This is really important when you are just getting started and might not have a huge budget. A live website gives you the opportunity to put it to work for you and make money, which you can then reinvest in your business.
As time goes by, your brand will evolve because you’ve gained experience, expertise and a wider audience or subscribers and clients. That’s fantastic! That means you’re on the right track.
When the time comes, you’re website will need more functionality, bells and whistles. Don’t let that discourage you from taking action. You can start simple now and come back later to add, upgrade and even redesign if necessary.
Whether you’re a blogger or a small business owner, your website is the hub of your digital marketing strategy. That means there’s certain content you should include on your site to attract your target audience. Grab The Website Preparation Workbook and I’ll show you exactly what elements your website needs to help you grow your audience faster.