Do you want to write blog posts with confidence? Do you feel like you could write better blog posts, but you aren’t having a breakthrough? Does the idea of sitting down to write a new post feel like a chore instead of a treat?
If the answer is yes, then I have another question for you:
What is your writing and publishing plan?
Don’t worry – it’s okay if you don’t have an answer! When I first started blogging, I didn’t either, and it filled me with dread.
Before I had a scheduled content planner, I would write blog posts whenever the mood struck, which wasn’t very often. I never knew what topic to write about or when to publish new posts. I would check out other people’s blogs and wonder how they could be so consistent.
It was a mystery.
If you can relate to this eep reading.
[click_to_tweet tweet=”I’ll show you how to create a consistent plan so you can get better at writing blog posts that will help you get traffic and traction on your website.” quote=”I’ll show you how to create a consistent plan so you can get better at writing blog posts that will help you get traffic and traction on your website.” theme=”style1″]
6 Ways to Write Blog Posts with Confidence
1. Schedule time for writing onto your calendar
Being consistent is the first step to writing better blog posts. You can develop consistency by setting aside time in your schedule just for writing. This block of time has to be non-negotiable, so don’t flake on it!
For example, my writing time block is on Mondays from 2PM-5PM. That way I can ease into a new work week and get my creative juices flowing for the rest of the week.
Also, if I need to edit my post, I have the rest of the week to work on my draft (I usually prep posts a week before the publish date).
As you get more proficient with writing, you could certainly block out a whole day for writing and create batches of content instead of writing one post at a time.
Choose a time that works for you. I’m a big fan of personalizing your schedule so you can be your most productive. Find a sweet spot in your weekly calendar and create a time block that you won’t avoid.
2. Use blog categories
Blog categories are just as helpful for you as they are for your readers. They aren’t just helpful ways for your readers to search for specific topics.
Blog categories are also guides that help you create topics when you don’t know what to write about.
If you aren’t already using categories, try brainstorming for different categories for starters. Once you have chosen the four categories that are on-brand with your blog, you can refer to them for topic inspiration and start brainstorming future blog posts.
3. Create a publishing schedule
How often you publish new blog posts depends on how quickly you want to grow your audience. It also depends on how much valuable content you actually have to contribute.
Some bloggers publish once a week, and others publish once a month. If you have the wherewithal, you could post twice a week.
For the purposes of this article, let’s assume you decide to publish once a week.
[click_to_tweet tweet=”Deciding how frequently you will publish new posts can reduce any anxiety you feel towards writing new content. You won’t be as overwhelmed if you take the pressure off of yourself to deliver more often than is realistic for you.” quote=”Deciding how frequently you will publish new posts can reduce any anxiety you feel towards writing new content. You won’t be as overwhelmed if you take the pressure off of yourself to deliver more often than is realistic for you.” theme=”style1″]
4. Create a content calendar
Now that you know how often you want to publish new posts and what categories you want to use for your blog topics, you can create a content calendar.
For example, if you have four blog categories and plan to publish once a week, your content calendar would look something like this:
- Week 1: Topic for Category A
- Week 2: Topic for Category B
- Week 3: Topic for Category C
- Week 4: Topic for Category D
- Week 5: Topic for Category A
…and so on.
It’s up to you how far in advance you want to plan. When I first started content planning, I brainstormed two topics per category, which let me plan eight weeks at a time.
It’s totally possible to plan out enough blog posts on a quarterly or annual schedule using this method. However, do what you can right now so you feel overwhelmed.
Knowing what’s coming up on your schedule will help you get unstuck when you don’t know what to write about each week.
5. Use a checklist for each blog post
There are certain SEO (search engine optimization) strategies you can use for writing blog posts that get attention from readers who might find you in a Google or Pinterest search.
I’ve created my own blog post checklist, and it’s a great way to make sure you’re incorporating those strategies into your writing each and every time.
When you have a blog post checklist, you will spend less time staring at the screen waiting for inspiration to come from the sky and more time writing in a focused, streamlined way.
6. Send your blog posts to your email list
There are two main reasons you should be sending out new blog posts to your email list:
1. Accountability: Sending regularly scheduled broadcasts to your email list will hold you accountable for writing them in the first place. As you build a relationship with your audience, they will start to look forward to hearing from you because you are providing them with valuable content.
2. Stay connected: Be proactive and send out the content you worked so hard to write. You will be more likely to reach your audience when you go directly to their inbox than by hoping they find you on their social media timeline. My favorite email service provider is ConvertKit (who recently changed their name to Seva).
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