Blog | Karyn Paige | Web Design and Brand Consultation
Canva 101:  Intro to Canva for Coaches & Solopreneurs

Canva 101: Intro to Canva for Coaches & Solopreneurs

Canva 101:  Intro to Canva for Coaches & Solopreneurs

Canva is a must-have tool for coaches and solopreneurs who want to try DIY graphic design.  This post will show you some of Canva’s features and templates so you can see how easy it is to use, including tips to save time and simplify your design process.

Canva Hacks to Simplify Your DIY Designs

1. The Canva Brand Kit

Use this feature to add your brand colors so you don’t have to add them every time you create a new design.  You can add up to 3 brand colors for free before you’re prompted to upgrade to Canva Pro*.

Once you do upgrade Canva Pro, you can add your brand fonts and customize them for headers, subheaders and paragraphs.  You can also upload any fonts that aren’t included in the Canva library.

2. Canva Templates

Simplify your design process by using a Canva template.  Here are some of my favorite categories:

  • Instagram posts
  • Instagram stories
  • Pinterest pins
  • YouTube thumbnails
  • Facebook posts
  • Facebook cover images
  • Lead Magnets (guides, worksheets, etc.)
  • Infographics
  • e-Book covers

3. Stock Photos

Canva offers tens of thousands of stock photos.  Many are included in the free version, but when you upgrade to Canva Pro you get access to everything.

4. Icons and Graphics

Looking for a cute icon or illustration for your designs.  Canva’s got ‘em!  You can also find animated stickers for your Instagram stories and video clips.

5. Stock Video & Music

Speaking of video clips, Canva now offers video clips and music that you can add to your mixed-media designs.

Ready to get started?

Start your 30-day free trial of Canva Pro and save time and effort on all your graphic design needs.

 

Continue the Conversation

Check out this blog post to learn simple tips for picking colors that will communicate your unique brand identity.

 

*This post contains affiliate links and I may earn a commission from your purchase.

Intro to Canva video tutorial for beginners.  Canva is a must-have DIY graphic design tool for solopreneurs and coaches.  @karynpaige www.karynpaige.com #canva #diygraphicdesign #graphicdesigntips
Intro to Canva video tutorial for beginners.  Canva is a must-have DIY graphic design tool for solopreneurs and coaches.  @karynpaige www.karynpaige.com #canva #diygraphicdesign #graphicdesigntips
Intro to Canva video tutorial for beginners.  Canva is a must-have DIY graphic design tool for solopreneurs and coaches.  @karynpaige www.karynpaige.com #canva #diygraphicdesign #graphicdesigntips
Intro to Canva video tutorial for beginners.  Canva is a must-have DIY graphic design tool for solopreneurs and coaches.  @karynpaige www.karynpaige.com #canva #diygraphicdesign #graphicdesigntips

four things
every visual brand needs

Download this free checklist and discover what you need to slay your brand design in no time and start attracting clients online. 

3 Things They Don’t Tell You About Your Coaching Logo

3 Things They Don’t Tell You About Your Coaching Logo

3 Things They Don’t Tell You About Your Coaching Logo

Launching a new coaching business? Keep these three things in mind when choosing your coaching logo so you don’t get stuck or overthink it.  I’ll let you in on a little secret — Designing your logo is A LOT simpler than you might think. 

Whether you’re doing a DIY logo design or working with a professional graphic designer, this blog post will help you simplify your process so you can save time and focus on what matters most.

Your Logo is not the same thing as your brand

Your brand is what people think of you. It’s a lot like your reputation.  Or, you can think of your brand as a universe you create for your coaching business.  It’s a vibe and a certain feeling that people associate with you.

Your coaching logo is part of an overall visual representation of your brand.  It’s just one piece of the puzzle of your brand.

Take some of the pressure off of yourself to design the “perfect” logo, because it’s not the end-all and be-all of your brand.

You don’t need a fancy logo

Some of the top coaches, thought leaders and influencers have very simple logos

Here are some examples of premiere coaches and thought leaders whose logos are incredibly simple:

Brooke Castillo of The Life Coach School

 

 

Marie Forleo

 

Brené Brown

 

 

Black Girl In Om

 

Consider designing a simple text logo in a beautiful font.  You’ll often end up with a logo that is timeless and will communicate your brand for years to come.

Your audience cares about your message, not your logo

Your audience will forgive (or even not notice) the nuances of your logo design and how it represents your brand.  However, they will notice if you don’t have any clear message about how you can help them.

Ultimately, your audience is interested in how you can help them.  They’re looking for their own personal transformation.  Spend your valuable time focusing on your messaging, offerings and programs.  It’s not your logo’s job to do that work.  Instead, focus on getting your message out there online so you can help your community achieve the transformation they’re looking for.

Continue the Conversation

Need some ideas on how to pick fonts that would look great as your brand’s logo?  Head over to this blog post to learn which fonts match your brand’s vibe and characteristics.

 

3 things they don’t tell you about your coaching logo.  What to consider before designing a logo for your coaching business. @karynpaige www.karynpaige.com #branddesign #brandidentity #healthcoachmarketing #wellnesscoachmarketing
3 things they don’t tell you about your coaching logo.  What to consider before designing a logo for your coaching business. @karynpaige www.karynpaige.com #branddesign #brandidentity #healthcoachmarketing #wellnesscoachmarketing
3 things they don’t tell you about your coaching logo.  What to consider before designing a logo for your coaching business. @karynpaige www.karynpaige.com #branddesign #brandidentity #healthcoachmarketing #wellnesscoachmarketing

four things
every visual brand needs

Download this free checklist and discover what you need to slay your brand design in no time and start attracting clients online. 

How your Brand Fonts Represent Your Coaching Business

How your Brand Fonts Represent Your Coaching Business

How your Brand Fonts Represent Your Coaching Business

Having trouble deciding which brand fonts to pick for your coaching business?  Here’s a simple way to narrow down your decision by understanding the characteristics of different fonts and how they relate to your brand’s personality. 

This quick breakdown will show you how your brand fonts can influence the way your ideal client feels when they encounter your brand online.

The Different Types of Fonts & Their Personalities

Searching for brand fonts takes time and patience.  Once you know the personality traits of the different types of fonts, you’ll be able to make faster choices for which fonts make sense with your brand.

 

Serif Fonts:

Classic; traditional; practical; sophisticated. Bonus: Looks great in italics.

 

Sans Serif Fonts:

Modern; neutral; minimalist; universal. Bonus: Looks great in a light font weight.

 

Script & Brush Fonts:

Fun; personalized; stylish. Bonus: Great when used sparingly as an accent font.

 

Display Fonts:

Friendly; kitschy; quirky; bold. Bonus: Great when used sparingly or as a text logo.

 

conclusion

There are so many brand fonts to choose from.  Consider picking 1-2 fonts that complement your brand values, and use one for your titles and one for your paragraphs.

 

Resources

Here are a few of my favorite websites to find all kinds of fonts:

Struggling to decide on which colors you should pick for your brand?  Head over to this blog post to learn the characteristics of all the colors of the rainbow and how they can represent your coaching business.

 

*This is an affiliate link and I may earn a commission from your purchase.

four things
every visual brand needs

Download this free checklist and discover what you need to slay your brand design in no time and start attracting clients online. 

How Your Brand Colors Represent Your Coaching Business

How Your Brand Colors Represent Your Coaching Business

How Your Brand Colors Represent Your Coaching Business

Having trouble deciding which brand colors to pick for your coaching business?  Here’s a simple way to narrow down your decision by using color psychology to match your brand’s personality with compatible colors.

This quick breakdown will show you how your brand colors can influence the way your ideal client feels when they encounter your brand online.

Different Shades of Brand Colors

Pastel brand colors represent soothing and gentle characteristics.  They also represent renewal and new beginnings.

Vivid brand colors that are very saturated add a lot of pop and flair.  Vivid colors represent a vibrant, energetic and bold brand.

Dark brand colors convey subtlety and sophistication.  They can also represent a grounded and mature brand.

Individual Brand Colors

  • Blue:  Stable; reliable; calm
  • Green: Tranquility; health; healing
  • Turquoise: Peace; serenity; balance
  • bold>Purple: Uplifting; inspiring; calming
  • Pink: Nurturing; understanding; insightful
  • Red: Energy; passion; action
  • Orange: Exciting; enthusiastic; warmth
  • Yellow: Fun; hope; happiness
  • Brown: Strength; resilience; security
  • Grey: Composure; stability; neutrality
  • Black: Elegance; sophistication; power
  • White: Wholeness; completion; renewal

 

Conclusion

There are so many color combinations you can try.  Consider picking a color palette that combines different shades of the same color or different colors that compliment each other.

 

Resources

Check out this website for beautiful (and free!) color palettes. 

Struggling to decide on which fonts to include in your brand kit?  Head over to this blog post for ideas on how to pick fonts that represent your coaching business. 

four things
every visual brand needs

Download this free checklist and discover what you need to slay your brand design in no time and start attracting clients online. 

Blog Design vs. Small Business Design: How to Choose

Blog Design vs. Small Business Design: How to Choose

So you’ve decided to start a blog with the hopes of turning it into some extra side hustle income, or even turn it into your main source of income.  Well, if you plan on making money from your blog, it’s time to start treating your blog like a small business.

But when it’s time to start designing the website for your blog, it’s important to understand how your design and layout support your goals as a blogger.  It’s also important to know how a small business website differs from a blog.

See, there are specific features that most blog designs have.  Most times those differ from the design of a small business website that just so happens to have a blog section.  It can be confusing to understand the difference between the two. For the purpose of this article,, I’m going to explain how the design for a blogger’s website differs from the design for a small business owner’s website.  

Blog Design vs. Small Business Design: Which One Suits Your Website

1. Consider Your Website’s Goals

A successful money-making blog relies on website traffic and page views, but a small business website doesn’t.  A small business site relies on selling products and services.

Blog Site: The whole point of blogging is to get lots of visitors to read lots of blog posts. Keep those readers clicking on your internal links to related posts. The more website traffic you have, the more opportunities you’ll have to generate revenue from affiliate marketing, ad revenue and sponsored posts.

Small Business Site: The whole point of a small business website is to sell your products and services to your ideal client.  If you run an online business, you’re definitely going to care about bringing traffic to your website, but you don’t have to rely only on website traffic to generate income.  Instead, your services and products generate the bulk of your income.

What they have in common:  Both types of websites need people to actually visit them so you can get your name and brand out there.  No visitors? No opportunities to make money.

2. Consider Your Homepage Layout

One of the biggest differences between a blog’s website design and a small business’s website design is the homepage layout.

Blog Site:  Your blog’s homepage should be chock full of blog posts for visitors to read.  Make your posts obvious to find. Including several blog posts on your homepage gives your visitors a better idea of what kinds of content to expect from you.  It also helps keep visitors on your page longer, while they’re scrolling through your page and browsing your content. This helps you analyze how well your blog posts are performing.   

You can also include a right sidebar on your homepage, which is not a standard feature on a small business website.  Here’s a post on how to use your blog sidebar as a marketing tool.

Small Business Website:  Your website’s homepage should act a mini sales page.  It can be used as the first step that your visitors take to enter your sales funnel. It should introduce your business to your visitors so they know what you offer.  

You might want to invite your visitors to learn more about your services by including a button that leads to your services page or a link to book a free consultation with you.  Here’s a list of my suggestions for the features every small business website should include on their homepage.

What they have in common:  Both types of websites can benefit from using email marketing to reach out directly to people who want to get more value from you. Make sure you have an email opt-in form on your homepage so visitors can sign up for a freebie in exchange for their email address.

3. Consider Your Main Menu

Your website’s main menu, or navigation bar, also differs depending on if your website is for a blog or a small business.

Blog Site:  You want to use your navigation bar to draw attention to the variety of content and posts you have to offer. For example, If you have a lifestyle blog that focuses on travel, beauty and fashion, your menu would look something like this:

  • Home
  • About
  • Travel
  • Beauty
  • Fashion

Or if you focus on few topics, your menu tabs could include:

  • About
  • Categories
  • Archives
  • Contact

If you start selling custom merchandise, you would definitely want to add a Shop tab to your menu.

Small Business Site: Your main menu can be pretty straight forward.  The three typical pages (home, about, contact) would apply to you.  Make sure you include a menu tab that leads to your services (consider calling it “Work With Me”) or shop.

What they have in common:  If you decide to generate affiliate income by recommending products and services to your visitors, you could include a Resources tab to your menu.   

4. Consider Your Photos 

A subtle difference between a blog website and a small business website is how photos and images are used.  Blogs tend to use way more images than the average small business website.

Blog Site:  Each blog post usually includes a featured image.  It’s eye-catching and it helps illustrate the topic of the blog post.  When you have a gallery of blog posts displayed on a page (like your homepage, for example), all of a sudden you have a really cool visual grid to entice visitors to stay on your page.

This all ties back to your metrics and analytics.  You want readers to stay on a page for a long time, not just view multiple pages.  Using photos and other images on your blog creates a little hack that makes people keep reading and scrolling on your pages.  

Think of the last time you read a blog post for how to cook a certain food dish.  I can guarantee that post included photos of every single step in the process of making that dish.  Well, those photos aren’t just for educational purposes. They also keep you looking at the page for a long period of time.

Small Business Site:  You don’t need as many photos on your site compared to a blog site.  At the very least, you should have a photo of yourself or your team, and graphics or images that help break up large blocks of text.  It varies from business model to business model, but you don’t have to rely on images as much as a blog does.

What they have in common:  Including images on your website helps break up your text and illustrate your main points. Using images will also improve your SEO (search engine optimization).  You can use alt-text to optimize your images with relevant keywords.

5. Consider Ad Space

Many bloggers want to generate income from placing ads on their site. Small businesses don’t rely on this website feature as much, because their revenue comes from making sales and booking clients.

Blog Site:  You have to consider how including ad space will affect your layout.  Typically, ads will end up looking like other photos on your pages. However, you can’t always control the ad designs  or the size of the ads. They may end up pulling focus from your content. You could even increase your bounce rate if your visitors feel like they are being bombarded with ads and then just leave your site altogether.

Small Business Site:  If you are an affiliate member for any services you use to run your business, you might consider adding a few ad banners to your sidebar or a Resources page.  Otherwise, I’d suggest steering clear of using ads on your site, because they will pull focus from the products services you provide.

Wrapping Up

Whether you’re a blogger who’s in it for the money or for the love, you want to make sure that your users are having a cohesive and rewarding experience when they use your site.  Once you have a clear understanding of that, you’ll be able to create a design for your website that makes sense and meets your marketing goals.

 

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