As small business owners, we are living in a pretty cool DIY era. There is so much we can accomplish with the click of a mouse and the swipe of a smartphone screen. When it comes to running a small business online, we have so many options for disruptive technology that lets us cut out the middleman. Even our small business websites can be created with simple drag-and-drop solutions.
But I gotta tell ya, one of the best things you can do as a small business owner is hire a professional to build your website.
Why’s that, you ask?
Well, simply put, most small business owners would rather be running their business instead of learning how to design and build their website.
Am I right?
Here’a thought experiment for you:
Think about the services and products you provide to your clients.
How much time did it take you to study your craft? Think of the expertise you’ve obtained. Think of your ability to anticipate your clients’ needs. What skills have you learned that your clients don’t even know exist, and how you can solve your clients’ problems simply by sharing what you know?
Now, what if your client is thinking, “Oh, I’ll just figure all of that out on my own and I’m sure I’ll see the results I’m looking for.”
What would you say to that?
Maybe, “Sure, you could do that, but if you work with me, I’ll get you the results you’re looking for without all of the extra time and effort. I’m in the business of helping people just like you.”
Well, that’s exactly what I want to say to every small business owner who wants to build their own website.
Yes, you can do it, but if we work together, I can help you take your project to the next level. A level above something that is beautifully dragged and dropped.
5 Ways My Web Design Business Can Help Your Small Business
1. Taking Out the Guesswork & Guiding You Through the Process
The biggest value my web design business can give you is peace of mind.
You’ll know that your website is built to do all of the things you need it to do, without you having to learn how to do it yourself.
At face value, a small business website is pretty simple.
You’ve got some tech that literally gives you a homepage to send people to. You’ve got a few pages that show off your services and products. You may even have some automated booking and payment functions.
What could be so complicated about all of that?
Well, as the old saying goes: The devil is in the details.
When we work together, I’ll handle all of those devilish little details for you.
There are dozens and dozens of options to choose from for all aspects of your website. Quite honestly, it can be overwhelming and intimidating when you start to do your research.
All of a sudden you’ve found yourself at the bottom of a rabbit hole after comparing your options for hours, and you’ve got a wicked case of “analysis paralysis”.
But I’ve already done the research.
You don’t have to worry about which web hosting to choose or which WordPress theme to use. You won’t have to worry about sorting through plugins or how you’re going to get your website to automatically send your freebie when someone signs up for your email list.
That’s what I’m here for. It’s my job to have specific knowledge about how your website should operate. Even if you throw me a massive curve ball, I’ll know where to go to find the solution.
And we’ll check in regularly throughout the entire process so we’re both clear on what’s happening. If we hit a roadblock, I’ll take the wheel and get us past the obstacle.
Imagine how relieved you’ll feel when you don’t have to figure out all of that on your own.
2. Building a Website That is Your Best Marketing Tool
Basically, your website needs to say, “Hey there, prospective client, you’ve come to the right place! Take my hand and I’ll guide you exactly where you need to go to become my next dream client.”
Your website’s goal is to make everything as simple as possible for your visitors.
You don’t want to confuse them with too many choices. Instead, you want to create a specific journey for them.
And that’s how I can help your small business.
When I design your website, I’ll keep that customer journey in mind. Every web page serves a purpose.
I can always tell when a website wasn’t built with any marketing strategy in mind. The pages have arbitrary layouts and are missing a strong invitation for the visitor to take any kind of action at all.
When we work together, the end goal will always be client conversion, from the overall layout to the specific placement of each button and title.
3. Designing a Visual Brand That Tells Your Story
The narrative surrounding your small business is just as important as what you’re selling. It’s a story you craft, and it should be inspired by something.
That story is your brand identity.
Your website should tell that story with visual branding elements. Everything from your logo to the colors and fonts you use, and your photos or graphics should all illustrate your story.
Another way that my web design business can help your small business is by designing a visual brand that is cohesive and unique.
Your visual brand needs a few elements that you can use everywhere from your website to your social media profiles and stationery.
My approach to branding is intuitive.
It’s almost like creating subliminal messages created specifically for your target audience.
I’ll get to know your personal style and how that connects to the story you’re telling, and then translate that into the elements that you will find on your website.
Then I’ll present you with few choices and you can give me feedback on what you like and what you don’t. It’s a lot like working with a clothing stylist.
When we work together on your branding, my goal is to have you say, “I love the way this looks! You totally get me. How did you do that?”
And beyond that, my goal is to have your website visitors say, “Oh yes, I see myself in this business. They totally get me.”
4. Creating Website Copy That Speaks Directly to Your Audience
Website copy is the secret ingredient to building a successful small business website that supports your ability to snag clients and make sales.
As it turns out, what you say on your website is just as important as how your website is designed and how it operates.
Your website copy should speak to your target audience using language that they relate to. When they read it, your audience should feel like you’re in their head.
But a lot of small business owners get stuck trying to write their own website copy.
Let me tell you, it sure did trip me up before I started studying writing techniques and using exercises to help me get my message across.
So that’s why I offer a copywriting service to my web design clients.
I’ve got a system in place to help you speak to your audience in your own authentic voice. It’s a system designed to connect you with your audience and position you as the business that they want to work with.
And once you have all of your copy in hand, your whole project is more likely to run on schedule. No more delays because of writer’s block!
5. Providing Website Solutions as Your Business Grows in the Future
Just because one of our project comes to an end, that doesn’t mean that we have to say goodbye forever.
Now that you’re running a growing business, you’ll have even less time to devote to your website.
You can hire me to help you maintain your website on a regular basis or update your content when you have something new to share.
As your small business grows and you start setting new goals, your website will need to support that, too. We can always work together to add more automated tasks, courses or an online store.
It would be my pleasure to keep providing you with website solutions for your business for years to come.
This post contains affiliate links and I may make a commission from your purchase.
When it comes to promoting your small business online, writing blog posts should play a large roll in your marketing mix. Each blog post is an opportunity for you to answer common questions your target audience may have, which is a great way to position yourself as an expert in your niche.
So if someone from your target audience finds one of your blog posts in their search results, that particular post may be the only page they visit. It’s up to you to make a clear first impression and let them know what you have to offer.
And your blog sidebar is the place where you make that first impression.
I bet you’re thinking, “But wait, isn’t my homepage supposed to do that? Can’t they just click on my About page to find out everything they need to know?”
The answer is: Not always.
See, for the purpose of this post, I’m talking about the experience you want to create for people who land on your website by clicking on a blog post.
How often do you read a blog post that you find on Pinterest or via Google search and then actually hang around and surf through the rest of the site?
You can’t guarantee that someone is going to stay on your website long enough to move from page to page.
So do yourself a favor and create a blog sidebar that acts as a tool to market your business for you. After you’ve set it up with the most essential widgets, it will operate on autopilot next to all of your blog posts.
How to Use Your Blog Sidebar as a Marketing Tool
Avoid adding too many widgets to your sidebar
Don’t trick yourself into thinking you need to include all of the widgets you can into your blog sidebar. Having too many options to choose from will confuse your readers.
When your readers are confused, they don’t take any action at all.
Here’s a list of widgets you can leave out of your sidebar:
- Search Bar: A search widget works best when your blog posts are efficiently organized with blog tags and keywords. If they are not, your visitors will probably not find what they are looking for. Also, if your blog is relatively new, you may not even have the content to justify adding a search widget. Don’t diminish your credibility. Avoid inviting someone to search for something if you know you can’t deliver.
- Archives: This widget serves zero purpose unless you have a large back catalog of posts. Since archives are organized chronologically, most visitors don’t have the patience or attention span to sort through all of the months and years.
- Categories: If you have more than a half dozen blog categories, narrow them down to the four most important or popular categories and leave all of the others out of the widget
Five Must-Have Widgets for Your Blog Sidebar
1. An introductory statement or tagline
Introduce yourself. Let your blog readers know who you are and what you do. You may think it’s obvious, but it isn’t. A sentence or two will do.
2. A picture of yourself
Show your readers the person behind the blog post. Make eye contact with them. Give them the chance to know you, like you and trust you. Otherwise they won’t know who just gave them all of that valuable information in the post they just read
3. A Mailing List Opt-In Form
Invite readers to stay connected with you by joining your mailing list. My favorite opt-in form creator is Bloom by Elegant Themes (I also love it for creating pop-ups, too). If your new reader found some value in your blog post, give them even more value by offering a freebie in exchange for their email list.
4. An Invitation to Follow You On Social Media
There are a few ways you can do this. One way is to add a widget with social media share buttons for all of the platforms where you hang out. I like the Simple Social Icons plugin for WordPress.
Another option is to feature the platform that you use the most.
For example, don’t include a Twitter follow button if you haven’t tweeted since before the Kardashians had kids.
Showcase the social media platform where you hang out most (and where your target audience hangs out the most).
If you’re particularly proud of your Instagram feed, just focus on that. My favorite Instagram plugin is Instagram Feed, which offers a sidebar feature.
5. Recent Posts List
Unlike adding widgets for searching, blog categories or archives, which can be vague and have too much scope for one visit, a recent posts widget offers a better payoff. People will be more likely to stay on your website longer and read one more post. Keep your list to 4-5 blog posts to avoid decision fatigue.
Use your blog sidebar as an abbreviated and combined version of your home page and about page. Curate your sidebar to draw attention to the most important things that readers should take away from your website. Don’t overwhelm them with too many options.
Let your blog sidebar keep warm traffic warmer by creating an invitation to connect with you via email and on social media.
When you’re just starting to build your new small business, it can be really tempting to save as much money as you can. There are some expenses you can’t avoid, like paying for your business license or leasing a brick-and-mortar storefront. But then there are other expenses that you can cut corners on, like the tools you use to manage your day-to-day admin and operations. All of a sudden you’re falling down a rabbit hole of business expenses. That’s when anything that’s free starts to look very appealing.
But like the old saying goes: “You get what you pay for.”
One of the biggest variables in your startup budget is how much you spend on your website. It’s easy for you to think, “I don’t have the budget for a custom website, so I’ll just set up a Facebook business page instead.”
But here’s the thing: Your Facebook business page is not the same thing as your business website. It doesn’t even come close.
If you’re relying on your Facebook business page to find customers and close sales, you’re missing out on some major opportunities.
Why Your Small Business Can’t Rely on a Facebook Page
Your Customers Aren’t Getting a Unique Experience
It doesn’t matter if you’re selling sandwiches, manicures, life coaching sessions or dog-walking services — your business needs to provide a unique experience to your customers.
And they won’t get that if they land on your Facebook business page.
When your client finds you on Facebook, they are having a Facebook experience, not an experience that you create.
They will see Facebook’s logo before they see yours. They will guided by the content layout that Facebook dictates (which, frankly, is cluttered, ugly and confusing).
Your ideal client will associate your business with something that lives on Facebook and not an independent and unique business.
The Facebook experience is generic. It’s predictable and it doesn’t have a “wow” factor.
When your ideal client searches for your business online and the first thing they find is a Facebook profile, there’s no intrigue.
But visiting a custom website piques the curiosity. That split second of mystery is what starts your ideal client down a special customer journey. A journey that is more likely to end with a sale.
When your ideal client visits your custom website, it’s like you’ve given them an invitation to your home. They get a chance to see your business’s personality (also known as your brand identity). They get to see what makes you different from the other businesses they can choose from.
When they see your Facebook business page, it makes your business look like every other business out there.
Doesn’t seem too enticing, does it?
Having a custom website can draw your client’s into a journey that you have designed. When they land on your homepage, you can direct them exactly where you want them to go. You can show them exactly what you want them to see.
A custom website gives your business much more flexibility to stand out. It gives you a better chance to make a strong (and lasting) first impression.
Keep it Social on Facebook. Conduct Business on Your Website
Facebook is a social media platform first and foremost. It’s a great place to showcase your business, but it can’t support all of the functions you need to run your business.
While Facebook might give you some basic business operations like a “Book Now” call-to-action button, you still have to redirect people off of Facebook (usually to your custom website) in order to finish the task.
In that regard, a Facebook page is better suited as a marketing tool than a website. You can use it to get attention from your ideal clients, but your website is where you close the sale.
Sure, Facebook is a great place to hang out with your followers.
You can use it to do all of the same things you would do with your personal page, like share updates and photos and have discussions.
But when it comes to actually running your business, Facebook doesn’t work as a standalone base of operations.
And never forget that you don’t own or control your Facebook business page. If you put all your eggs in the Facebook basket, so to speak, all of your hard work would disappear if it ever shut down.
Your Customers Are Probably Missing Your Facebook Updates
When you’re using Facebook to make business announcements and offer promotions, you’ve got a lot of other distractions to compete with.
The Facebook algorithm that determines when and where your posts appear to your followers is always changing. Lately the trend has been to prioritize and feature posts from friends and family over businesses and interests. Most users don’t even get notifications from pages they follow unless they actively engage with those profiles.
But here’s another detail to consider: Your ideal client may not be on Facebook at all.
Your ideal client may be hanging out on other social media platforms, or they may be part of a slowly growing group of consumers who have opted out of social media altogether.
Facebook is a good place to market your business, but marketing directly to people on your email list has a much higher sales conversion rate.
You can create several opportunities to get people to sign up for your email list directly from your website, and then email them directly when you want to promote your products and services.
And unlike your Facebook page, you do own your email list. You have much more control over it. You can market your business via emails that land directly in people’s inboxes, which is far more effective than getting buried in someone’s Facebook feed.
Having a Facebook business page and a custom website isn’t an either/or choice. It’s a both/and choice. You want to be accessible to your target audience from many locations. Ultimately, all marketing channels should lead back to your custom website, where you have more control and autonomy over how you run your business.
This post contains affiliate links and i may earn a small commission from your purchase.
If you’re a small business owner, blogger or online entrepreneur, you already know that growing your email list is the best way to reach your audience and make sales. Marketing directly to your email list is way more effective than trying to sell to cold leads on social media or through organic search engine results.
Yes, you can totally drive traffic to your website from social media and search engines, but then you’ve got to snag those visitors and get them to opt into your email list. That’s where the real customer journey begins.
So make it super easy for your website visitors to sign up for your email list by creating more than one opportunity for them to find your opt-in form. The more you put your email opt-in form on different places on your website, the more chances you have to get visitors to sign up.
Don’t worry about coming across as too pushy or salesy. This strategy is designed to help you meet your visitors where they are when they enter your site, no matter where they land.
Here are a list of seven places you can add your email opt-in form on your website to increase your conversion rate:
7 Places to Promote Your Freebie Without Being Salesy
1. A Banner on Your Homepage
Placing a clear and obvious email opt-in banner on your homepage is the bare minimum of how you can invite people to join your mailing list.
As soon as someone lands on your homepage, they should see your form. Bonus points for putting it “above the fold,” meaning your visitor can find it without having to scroll down-screen.
Extra bonus points for adding a some snappy copy to the banner that lets your readers know what benefit they’ll get from your freebie.
Email service providers like Mailchimp and ConvertKit allow you to create single-line, horizontal forms or “inline” forms that you can embed as part of an overall banner on your homepage.
If you’re just starting out and don’t have a squeeze page for your freebie yet (keep reading to learn more), your homepage is a sufficient alternative. Putting your banner above the fold gives visitors less reason to click away.
2. Homepage Footer
If your homepage has a longer layout with lots of content, don’t make your visitors scroll all the way up to the top of the page to opt in. I know it sounds silly, but let’s be honest — most readers will have forgotten that you have a freebie to offer by the time they get to the bottom of your homepage.
Take out all of the barriers and excuses and add an email opt-in form to your homepage footer. The design can be narrower and simpler than the banner you placed at the top of the page so you don’t feel like you’re pushing your opt-in too hard on your visitors.
3. Blog Sidebar
Your blog sidebar is also a must-have location for your email opt-in form. If you write blog posts to promote your business, you’ll be popping up in people’s search engine results, which means they may only be reading that one post before they leave your site. That visitor may never even see your opt-in form if it’s only on your homepage.
So take advantage of this kind of traffic by adding your email opt-in form to your sidebar. My favorite WordPress tool for adding a sidebar opt-in form is Bloom by Elegant Themes. Bloom integrates with several email service providers and has an abundance of customization features for cohesive branding.
The benefit of adding your email opt-in form to your blog sidebar is that you can set it and forget it. You don’t have to worry about remembering to include it on each individual blog post.
4. Blog Posts
Double-down on your email opt-in opportunities by adding your form after the content of each blog post.
While having your form in your blog sidebar is a good start, adding it to the bottom of your blog posts is a level-up.
Most email service providers have WordPress plugins that let you add web forms to your posts. I use the ConvertKit plugin for WordPress which allows me to connect my opt-in form to the bottom of every blog post I write. (Keep scrolling to see an example of how I do it.)
This option is very convenient if you have various content upgrades that your readers can sign up for. While your readers may not use your sidebar form to opt into whatever freebie you’re offering there, they may opt into the content upgrade you’re offering at the end of your blog post.
5. Squeeze Page
A squeeze page is one of the essential pages every entrepreneur should have on their website. It is an effective tool you can use to market and promote your freebie without distracting visitors with other content on your website.
For example, if you’re promoting your freebie on social media, you can use your squeeze page URL as your profile link. Also, if you’re a guest contributor to a blog or webinar, you can promote your squeeze page link to increase conversion from your exposure to new audiences.
If you send new and targeted visitors to your homepage opt-in instead of your squeeze page, they may get “shiny object syndrome” and get distracted by other content on your website. Worse yet, they may get confused when they land on your homepage when they were expecting to land on a straightforward and simple opt-in page.
Not sure how to create a squeeze page for your website? Many email service providers include a landing page builder feature that you can use as an alternative.
6. Resources Page
Every entrepreneur and blogger should have a resources page. It’s an opportunity to generate affiliate income for products and tools you love and can recommend.
A good resources page also includes recommendations for free products and tools as a sign of goodwill to your audience so they know you’re not just in it for the affiliate commission.
So why not include your lead magnet as one of of the free resources that you can recommend to your audience?
You can take the same format you used for your homepage banner or footer opt-in and add it to your resources page.
It’s not salesy or pushy to do this. You’re literally providing free value to your audience by adding another opportunity for people to get the resources that can help solve their problems.
7. Website Pop-Up
I know what you’re thinking:
“Everyone knows a pop-up makes you look very, very salesy.”
I was one of them at first, too. I thought pop-ups were annoying, and quite honestly, a little presumptuous.
I’d see a pop-up and think, “Hey, can I get 10 seconds to actually read the content on your homepage before you start hounding me to sign up for your email list?”
But then I learned that you can choose when and where a pop-up is displayed on your website. Yes, it’s true!
When I started using Bloom by Elegant Themes I was able to control the trigger for my pop-up, which made me feel much less spammy. Now I trigger it to only display on pages other than my homepage, or when someone has scrolled all the way to the bottom of a page.
Adding a pop-up to your website is a good thing. Most people expect to see one nowadays. We’re used to being inundated with advertising.
And now that you know your pop-up doesn’t have to be the only opportunity you have to promote your lead magnet, you don’t have to feel like you have to display it immediately on your site.
A pop-up also gives your visitors the impression that you’re a serious business actively trying to build an audience and gain customers.
Adding your email opt-in form to multiple locations on your website will create increase opportunities for you to convert visitors into subscribers. It doesn’t matter if your website has heavy traffic or one unique visitor per month. Every chance you get to market your business or blog is worth taking. Plus, these are all ways to grow your email list on autopilot, which is always a welcomed benefit.
*THIS POST CONTAINS AFFILIATE LINKS AND I MAY RECEIVE A COMMISSION FROM YOUR PURCHASE.
When you visit a website, chances are you use the navigation menu at the top of the screen to tell you what pages to look at. When you decide to create your own website, you might think of that same list of pages and say, “That’s what I need for my site.”
Small business owners and online entrepreneurs can get away with having 4-5 pages in the navigation bar. But your website needs more pages than what’s shown in that menu.
These extra website pages will protect your business legally, help you connect with your visitors and help you build your email list.
10 Website Pages Every Entrepreneur Needs
Your homepage is more than just the first page people see when they visit your website. It’s your first impression. It’s the page where you get to explain what you business is (which may not be obvious at first). Your homepage can also serve as a mini sales page, outlining what you have to offer and what kind of client you target.
Your homepage can also act as a “greatest hits” page, showing things like:
- Your picture
- Your business tagline
- Featured blog posts that might interest potential clients
- A mini description of your services with a button that leads to that page (more on services later)
- Featured product images with a button leading to your online shop (more on that later, too)
- A call-to-action to sign up for your email list
- Social media feeds and/or follow buttons
You may not have all of this content when you’re just starting out, and that’s okay. As time passes, you will develop more content that you can add to your page.
[click_to_tweet tweet=”Your homepage is often the only page that people visit, so don’t try to save the good stuff for some place else.” quote=”Your homepage is often the only page that people visit, so don’t try to save the good stuff for some place else.” theme=”style1″]
2. About Page
You may be thinking, “But wait, you just told me to talk about my business on my homepage. So what’s the difference between that and my About page?”
Good question. Your About page gives your visitors deeper insight into who you are. More than that, your About page shows your visitors WHY you do what you do.
A lot of people think the About page should read like a resume, but that’s an old-school technique. Nowadays the trend is to use your About page to share your philosophy on your industry. It’s where you show your readers that you relate to them.
Are you a health coach? Tell your readers what inspired you to start your business. Maybe it’s because of a personal (and relevant) story. Are you a wedding photographer? Tell your readers your philosophy on capturing those special moments on film.
Use your About page to tell people why you love doing what you do. You may have a long list of qualifications and experience, but your readers want to know that you’re the right fit for them.
3. Blog Page
Yes, you need a blog page. This is where you get to show off your knowledge. This is where you get to educate your readers, one topic at a time. This is where you get to create tutorials so when clients ask, “How do I do that?” you can say, “Oh, let me send you a link to a post I wrote that answers your question.”
Your blog page is also where cold leads can discover you in their search engine results. It’s where you can collect content that you can repurpose for social media posts. (You know how you never know what to talk about on your business profiles?)
If you’re not already blogging as a way to promote your business, I strongly encourage you to start.
4. Services/Pricing/ Shop Page
You need a page that shows your readers what they can pay you for. That’s why you own your own business, right?
If you have a service-based business, this page will list your packages and pricing. Put a little spice in your copy and let your readers know what they get when they hire you.
Should you list your prices on your Services page?
Yes. Here’s why:
- You can field a lot of unnecessary inquiries by showing your prices up front
- You won’t have to waste time talking to people who can’t afford you
- Your package descriptions should focus on the value you provide
If you have a products-based business, you might call this page Shop instead of Services. Of course, your online shop will have more than just one page, but your main Shop page is the portal for all of that.
6. Terms & Conditions
In the simplest terms, your Terms & Conditions page limits your liability and lets your website users know what they are agreeing to when they use your site.
7. Squeeze Page or Landing Page
Your squeeze page is something you can use to get people to sign up for your opt-in freebie without being distracted by anything else on your site.
A squeeze page doesn’t have a navigation bar, so readers can’t say, “Oooh, shiny objects! I’m gonna click this button or page instead.”
Having a squeeze page also gives you a specific URL to give people when you only want them to visit that page on your site. Say you’ve created a YouTube tutorial and you’re offering a free download that outlines what you just showed in the video. You would paste the URL for your squeeze page into your YouTube show notes. That way, your visitor isn’t confused about where they are when they click the link.
A squeeze page gives a person the option to opt-in and nothing else.
8. Thank You Page
Your Thank You page is another page on your website that won’t be shown on your navigation bar. It’s what people see after they sign up for your freebie or subscribe to your email list.
Your email service provider (like Convert Kit or Mailchimp) will give you the option to use a submission confirmation that they create, but here’s why using a Thank You page is a better idea:
- You can personalize your message with your copy and images
- You can give your subscriber instructions for what to expect next (e.g. “Your freebie is on the way! Check your spam folder in case you don’t see it in your inbox.”)
- You can track your conversions by connecting your Thank You page to Google Analytics
Your Thank You page gives you yet another opportunity to connect with your audience and leave a lasting impression.
9. Contact Page
You want to invite your website visitors to contact you. Be accessible to potential clients in case they have questions. Other entrepreneurs in your niche might want to collaborate with you. Make it easy for people to do that.
You don’t need to add a lot of copy and images to your Contact page. A simple headline with a call to action is fine.
You can either add your email address directly to the page or insert a contact form like Typeform or Gravity Forms for WordPress.
The good thing about using a contact form is that you can insert it into other pages on your website, like your About page. You can also customize the copy which adds a personal touch.
10. Resources Page
Last but certainly not least is your Resources page. This is not mandatory either, but you will notice that a lot of online entrepreneurs have one in their navigation bar.
A Resources page is where you make recommendations for products, tools and services that relate to your business and your clients.
For example, my Resources page includes suggestions for web hosting, email service providers, project management apps and other tools that a new online entrepreneur could benefit to know about.
Your readers will appreciate that you have sorted through all of the choices out there that confuse them. Your Resources page tells them, “Here, I’ve already done the research and here are the products that I use and can recommend.”
Having a Resources page can also generate affiliate marketing income for you. Affiliate marketing is basically promoting products that you use from companies who offer you a commission for the sale. Make sure you add a transparent affiliate disclosure on your page, though. No sleazy sales tactics allowed, please.
You may think you only need five website pages, but that’s just the beginning. Your website doesn’t need to start out with all of these pages. You can add some of them as your business grows. However, if you are serious about launching a successful business, you will want to give your users the best experience possible. You also need to protect your own interests.