How’s your business working out for you? Do you have a steady roster of clients who keep coming back to work with you again and again? Are your products practically selling themselves? Is your calendar booked from here to the next Winter Olympics?
Is answer to any of those questions is “Mmm, not so much…”?
Then you need to be blogging for your business. Like right now.
You’re probably thinking, “But, isn’t blogging for college kids and stay at home moms?”
Yes and yes. Oh, and by the way, and both of those groups are crushing the small business game right now.
Why? Because they are using their blogs as tools to promote their various businesses and side hustles.
So here’s the thing — blogging isn’t like journaling or writing in a diary. It’s more like sharing what you know so you can provide valuable information to your audience. In your case, your audience is your clients, customers and prospects.
If I told you that writing blog posts for your business could increase your sales and help you book more clients, would you be interested in adding that task to your to-do list?
Well, if you need some more convincing, here are a few benefits of blogging for your business:
Blogging for Your Business: Why You Need to Start Now
1. Position yourself as a credible expert in your industry
Show your potential clients and customers that you know your stuff by writing about topics that relate to what you offer. You may take those topics for granted, but I guarantee you that your audience knows less about it than you do. And they are looking for an expert like you to break those topics down for them.
Blogging about topics that you are an authority on will give you credibility. It will make your readers trust you. Once they trust you, they will be more likely to pay you for whatever products or services you offer.
Here are some topics that you can start blogging about today, no matter what your industry is:
- How-to tutorials
- Current trends in your industry
- Reviews, comparisons or benefits of resources or tools in your niche
- Why a particular habit or skill is important to your audience
- Introductions to the essential principles or guidelines of your niche
2. Get more search engine visibility
Whenever I want to find an answer to a question or solve a problem, I google it. Then I scroll through the first page of search results and find the blog post that has the information I’m looking for.
I’m sure you’ve done an internet search dozens of times to figure something out. How else would you have learned how to cook vegan, gluten-free mac & cheese for your cousin for Thanksgiving?
Your blog post could that problem solver for someone in your audience.
It’s all part of a larger sales tactic to bring more visibility to your business. It starts with a blog post and builds into a relationship with you and your reader. Every time someone finds your blog post through a random search online, you have the chance to convert that reader into a customer.
But you don’t have to rely on Google alone in hopes of getting noticed. I like to add all of my blog posts to Pinterest, which is a popular search engine due to its visuals-first approach. Your audience may prefer to use Pinterest as their go-to search engine, especially if they are looking for DIY ideas.
It will take time for your blog posts to drive traffic to your website (unless you already have a website with heavy traffic or you’ve written that definitive post to beat all posts which put you at the top of the search results.)
If you’re not blogging for your business, you’re missing opportunities to show up in thousands of individual searches.
3. Repurpose your blog for social media content
Your blog and your social media content should always be intertwined. You can repurpose your blog posts as fresh content for all of your social media profiles. Here’s how:
- Post a status update with your blog’s link to Facebook or Twitter
- Add a photo to your Instagram grid with a caption that includes a CTA to read your blog
- Talk about a few of your blog’s main points in an Instagram story or Facebook Live
If you’re struggling to figure out how to use social media to promote your business, you can always rely on your blog posts to give you something to post online. Plus, sharing your new blog posts on social media is another way to drive traffic to your website. Now, isn’t that cyclical?
4. Stay in touch with your email list
When someone subscribes to your email list, they are saying, “Yes, I want to hear more from you.” So keep in touch with them by sending your blog posts directly to their inboxes. Your email subscribers are warm leads. They’ve opted in to your message, so don’t hesitate to share it with them.
Send regularly scheduled emails to your subscribers with a strong call-to-action to read your latest blog post. You can even copy and paste the entire post into the body of the email.
Let your email list get to know you over time. Build their trust without asking them to buy anything at first. This will eventually lead to increased sales and more clients.
Marketing is essential to every small business. Dedicate a block of your time to blogging for your business and promote your posts on social media and to your email list. It’s free advertising.
Ready to start blogging for your business?
Download your free copy of The Ultimate Blog Post Cheatsheet. You’ll learn everything you need to write a blog post that gets your audience’s attention.