3 Things They Don’t Tell You About Your Coaching Logo
Launching a new coaching business? Keep these three things in mind when choosing your coaching logo so you don’t get stuck or overthink it. I’ll let you in on a little secret — Designing your logo is A LOT simpler than you might think.
Whether you’re doing a DIY logo design or working with a professional graphic designer, this blog post will help you simplify your process so you can save time and focus on what matters most.
Your Logo is not the same thing as your brand
Your brand is what people think of you. It’s a lot like your reputation. Or, you can think of your brand as a universe you create for your coaching business. It’s a vibe and a certain feeling that people associate with you.
Your coaching logo is part of an overall visual representation of your brand. It’s just one piece of the puzzle of your brand.
Take some of the pressure off of yourself to design the “perfect” logo, because it’s not the end-all and be-all of your brand.
You don’t need a fancy logo
Some of the top coaches, thought leaders and influencers have very simple logos
Here are some examples of premiere coaches and thought leaders whose logos are incredibly simple:
Consider designing a simple text logo in a beautiful font. You’ll often end up with a logo that is timeless and will communicate your brand for years to come.
Your audience cares about your message, not your logo
Your audience will forgive (or even not notice) the nuances of your logo design and how it represents your brand. However, they will notice if you don’t have any clear message about how you can help them.
Ultimately, your audience is interested in how you can help them. They’re looking for their own personal transformation. Spend your valuable time focusing on your messaging, offerings and programs. It’s not your logo’s job to do that work. Instead, focus on getting your message out there online so you can help your community achieve the transformation they’re looking for.
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Need some ideas on how to pick fonts that would look great as your brand’s logo? Head over to this blog post to learn which fonts match your brand’s vibe and characteristics.
every visual brand needs
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