Below is a list of all the tools and resources used in the video training for “How to Create a Health Coach Homepage Layout That Converts.”
I’ve also added a few extra resources that will be helpful for running an online business in general.
They’re all tools that I’ve used in my own business, and I wouldn’t ever recommend anything that I wouldn’t use myself.
WEB DESIGN & DEVELOPMENT
WordPress is a free platform that you can use to build your website. Over 30% of all the websites on the internet are built on it. You can start off with the basics and add plugins for more functions as your business grows.
Blue Host offers web hosting, WordPress hosting and domain names at affordable rates.
The website featured in “How to Create a Health Coach Homepage That Converts” was built using the Divi Theme for WordPress by Elegant Themes. It’s super robust and can be customized in so many ways.
Bloom by Elegant Themes is an awesome email form builder for WordPress. I used it in “How to Create a Homepage Layout That Converts” to build the email form banners. I also use it for pop-ups, blog sidebar banners and sign-up forms that appear below blog posts. It works with dozens of email service providers, and you can customize Bloom to match your branding, too.
Hello Bar is a free WordPress plugin that lets you add a cute little opt-in banner at the very top of your page. The top bar trend is super popular for promoting lead magnets because it’s a little more discreet than pop-ups.
Mailerlite is a great options for free email service providers. If you’re just starting out and aren’t ready to invest in premium list-building software, start with this. It’ll give you lots of options to create XXXXXXXXX
Convert Kit is a premium email service provider that is quickly becoming the standard in email marketing. It offers more features than most free options, which can be very useful for entrepreneurs who are serious about using email marketing to grow their business and increase sales.
SEARCH ENGINE OPTIMIZATION (SEO)
Uber Suggest is a quick and dirty (and free) website that helps you rank the keywords you might be using to optimize your website content. You’ll get stats on how those keywords rank and how much competition is out there using the same keywords. You’ll also get suggestions for related keywords.
Keywords Everywhere is a free Chrome extension that shows you how many monthly searches occur for whatever keywords you type into Google. It’s another tool to give you ideas on what your ideal client might actually be searching for so you can integrate those keywords into your content.
Tube Buddy is like Keywords Everywhere, but specifically for YouTube. If you’re creating content for YouTube, Tube Buddy is a MUST! The SEO features are abundant, and you can view the analytics and SEO for any channel or video on the entire platform.
Yoast SEO is a free WordPress plugin and it’s the most popular tool for optimizing website content. Once you’ve determined the keywords for your page or post, Yoast will rate how well your content measures up and then guide you on how to improve. You’ll know you’re on the right track when Yoast literally gives your content a green light.
GRAPHICS & MEDIA PRODUCTION
All of the graphics and slides featured in “How to Create a Health Coach Homepage That Converts” were designed using Canva. It’s free to use and has thousands of templates and stock photos that you can use to create anything from social media posts to workbooks and checklists for your email freebie.
Unsplash offers thousands of free stock photos. It’s where I found the image for Lena Jones in “How to Create a Health Coach Homepage Layout That Converts.”
Ivory Mix is a stock photo shop that offers free monthly downloads. They have a large collection of health & wellness images and premium membership options for access to more photos each month.
SCHEDULING & PAYMENT
Acuity allows you to book appointments, collect payments, and schedule Zoom video calls automatically. It’s my absolute favorite scheduling tool.
Zoom is an awesome video conference call app. You can use it for your discovery calls, webinars and recurring 1:1 or group coaching calls.
Smash Balloon is a WordPress plugin that allows you to display Instagram, Facebook and Twitter feeds on your website.
Social Warfare is WordPress plugin that allows you to add social media share buttons to your website pages and blog posts so your visitors can share your content on their social media pages.
Already considering purchasing the Divi theme and Bloom plugin from Elegant Themes? If so, you’ll have access to Monarch, as well. It’s another WordPress plugin that allows you to add social media share buttons to your pages and posts.