When you’re new to writing blog posts, there is a ton of information to sort through. What do I blog about? What if I run out of ideas? What are categories? what are blog tags? It feels like a triumph just to find a topic that you can write a few hundred words about, let alone publish the post.
As you keep blogging, you’ll end up with a large collection of posts, which is awesome! That collection will give your website visitors a lot of information to sort through. All of that info will position you as an expert in your niche who provides tons of value to your readers. So it’s important to keep your collection of blog posts organized. You want to make sure your readers don’t get lost or confused when they are searching for specific topics. And that is where blog tags come into play.
If your website is built with WordPress, I’m sure you’ve seen the Categories and Tags features when you’re adding a new post. You may already be using the categories feature to keep your posts organized, but what about the tags? When I first started blogging, I wasn’t sure if I needed to include tags because I didn’t know what they were for.
Categories help you assign your blog posts to specific topics. If you’re a health coach, you might have categories like Food, Fitness, Supplements and Self-Care. You can use categories to help you stay on track when you’re creating content (by writing one blog post per category per week, for example.)
Eventually, you’ll have several blog posts in each category. You can now turn your categories into sections of your main menu, which is great for your readers. If someone is visiting your site, they can click on the Food tab and go straight to all of your posts categorized under the Food category.
Tags get a little bit more specific. They will help you organize your posts even more. For example, if you write a blog post about a healthy Paleo dinner recipe, you might tag it with “paleo, dinner, recipe.” That post would still be part of your Food category, but now it’s organized on a more micro level.
So how do blog tags help your website?
Blog tags help you see trends in your blog posts
Blog tags help you see trends in your posts. Your popular posts might have a specific tag in common. That will show you what people are reading more often, which gives you an idea of what content to focus on.
Blog tags will also help you see gaps in your content creation. When you’re a new blogger, you might be struggling to find ideas for what to write about every week. You could be neglecting a valuable topic within your niche because you didn’t realize it when you first started planning your content strategy. Without tags, you might not have noticed that your Food category is missing “vegan desserts” which could be a huge opportunity for you to write more posts in the future.
Blog tags can organize what you display on your site
You can create a “featured blog posts” section on your homepage so readers get a variety of your content as soon as they visit your site. Your blog tags are a great way of deciding which posts make it to the front page, especially if you want to drive traffic to popular posts.
Blog posts can help you organize your posts into an e-book
Over time you may have dozens of blog posts that you can turn into an e-book. You can use your blog tags to help you organize all of the posts into chapters or an index.
Remember when you noticed that your Food category had no tags about vegan desserts so you decided to write more posts about them? Now you can search through all of the posts you’ve ever published using just the “vegan desserts” tag, and bam! — You’ve got a whole collection for the Desserts chapter of your new e-cookbook.
Blog tags help you work smarter, not harder
So, do you need to use blog tags? Nope, it is not required. However, it could make your life as a blogger so much easier in the long run.
Creating blog tags for your posts isn’t the most glamorous activity, I’ll admit. It will save you time and energy as your blog or business grows. Tagging your blog posts will give you an advantage in the future when you want to repurpose your posts for a more specific goal.
Not sure what to include in your blog posts?
Download a free copy of The Ultimate Blog Post Cheatsheet and find out how to streamline your content so your audience gets the most value out of your posts.