I was chatting with my mom the other day, and we were catching up on the latest news of our lives. She was telling me about all of the cool travels she’s done and hobbies she’s nurtured since becoming a recently retired single lady in a new city, and I was telling her about the web design business I recently launched.
She said, “That’s great, honey. I wish I had a reason to have my own website.”
It never occurred to either of us that maybe she should start a blog. I mean, my mom just ran down a lengthy list of cool stuff she does on a regular basis and had a really unique perspective on all of it. Frankly, I was shocked at myself for not suggesting that she start a blog sooner.
Should You Start a Blog?
We’ve all heard those urban legends about that small percentage of people who started blogging about their hobbies and now they have parlayed their blogs into celebrity status, book deals, sponsors or even their own TV shows.
For the rest of us, we are left wondering how something like that can happen. Is starting a blog really that powerful? Is there a strategy? Is there even still room for another blog on the internet?
The answer to all of these questions is YES!
I like to think of the blogosphere like the universe: it’s huge, it’s expansive, and the possibilities of what’s out there is infinite.
Blogging is Evolving
Believe it or not, the first blogs were created over 20 years ago, and the blogosphere hit the mainstream in the early 2000’s. So there is definitely a lot of content out there already.
However, in 2018 there is still plenty of room for new blogs. The world still needs new voices sharing new content. There’s even room for new voices sharing old content with a new spin. Just as society evolves, so should blogging.
Bloggers are also evolving their content. What someone started out blogging about in 2008 may have expanded into a whole other topic. Some of those bloggers may have stopped blogging altogether and moved on. That’s where you can come in and pick up where they left off.
Blog Audiences are Still Out There
On the flip side of the new voices that are contributing to the blogosphere, there are new audiences searching for content all the time. People will always need to know stuff. Here’s a list of things that people are always going to want:
- The best product to choose from with so many choices out there
- The best way to accomplish a task
- How to do something (or learn, make, grow, cook, etc.)
- The best way to get a deal when shopping, traveling, budgeting, etc.
- Reviews on products they’re not confident to try
- How to raise their kids
- How to raise their pets
And that’s just the beginning. There is so much information out there that people are eager to consume.
So back to the conversation I had with my mom…
When I started really thinking about it, here are my reasons for why someone should still start a blog:
Top 3 Reasons Why You Should Still Start a Blog
1. Make a Contribution
If you think about all the years you’ve been on this planet, I bet you can come up with at least one thing that you do or know really well, or perhaps one thing that you’re really passionate about. If you’re stumped, think about what other people always say is your special quality. Got your answer? Well, that’s your blog idea!
A lot of people go through life feeling like they don’t have a purpose. When I hear that, I always say, “Give something back”.
Blogging is a lot like volunteering; when you share your time and your knowledge with others, you are making your mark on the world and building a legacy, no matter how big or small you may see it.Click To Tweet
2. Your Voice is Unique
As I mentioned before, we still need new voices to join society’s conversations. Your journey is uniquely yours, even if you’re traveling down a well-trodden path. You may be creating content about a common topic, but it’s your individuality that will make your contribution stand out.
Sure, there may be other people out there talking about what you want to talk about, but no one can say what you’re thinking like you can. That’s real talk.
Why go through life holding your tongue when you know you have something to say? I can guarantee you there is someone who will pay attention.
3. You Can Make Money Blogging
Oh hey! If the touchy-feely, existential reasons didn’t motivate you, what if I said you can make some cold, hard cash just by talking about stuff? Or that you can eventually create your own products or services and sell them to your audience? Yes! It’s totally possible.
If you’ve ever read a blog where someone suggests a product and then linked it to Amazon or the like, chances are they got a commission when you bought it (and probably everything else you put in your cart). It’s a passive income stream called affiliate marketing, and it’s a great way to make money on the side.
Lastly, there are ways to turn your knowledge into income by creating online courses, ebooks, exclusive membership content, coaching services and physical merchandise. You can still contribute free content, but once you have an audience that knows you, likes you and trusts you, I’m sure they’d also love to pay for something you offer. (See touchy-feely, existential reasons above).
Start Your Blog Today
If you have an idea for a blog, I can help you turn it into a website that reaches people. Schedule your free 30-minute consultation today and let’s start the ball rolling.