When you visit a website, chances are you use the navigation menu at the top of the screen to tell you what pages to look at.  When you decide to create your own website, you might think of that same list of pages and say, “That’s what I need for my site.”  

Small business owners and online entrepreneurs can get away with having 4-5 pages in the navigation bar. But your website needs more pages than what’s shown in that menu.  

These extra website pages will protect your business legally, help you connect with your visitors and help you build your email list.

10 Website Pages Every Entrepreneur Needs

1. Homepage 

Your homepage is more than just the first page people see when they visit your website.  It’s your first impression. It’s the page where you get to explain what you business is (which may not be obvious at first).  Your homepage can also serve as a mini sales page, outlining what you have to offer and what kind of client you target.

Your homepage can also act as a “greatest hits” page, showing things like:

  • Your picture
  • Your business tagline
  • Featured blog posts that might interest potential clients
  • A mini description of your services with a button that leads to that page (more on services later)
  • Featured product images with a button leading to your online shop (more on that later, too)
  • A call-to-action to sign up for your email list
  • Social media feeds and/or follow buttons

You may not have all of this content when you’re just starting out, and that’s okay.  As time passes, you will develop more content that you can add to your page.

[click_to_tweet tweet=”Your homepage is often the only page that people visit, so don’t try to save the good stuff for some place else.” quote=”Your homepage is often the only page that people visit, so don’t try to save the good stuff for some place else.” theme=”style1″]

2. About Page 

You may be thinking, “But wait, you just told me to talk about my business on my homepage.  So what’s the difference between that and my About page?”

Good question.  Your About page gives your visitors deeper insight into who you are.  More than that, your About page shows your visitors WHY you do what you do.

A lot of people think the About page should read like a resume, but that’s an old-school technique.  Nowadays the trend is to use your About page to share your philosophy on your industry. It’s where you show your readers that you relate to them.

Are you a health coach?  Tell your readers what inspired you to start your business.  Maybe it’s because of a personal (and relevant) story. Are you a wedding photographer?  Tell your readers your philosophy on capturing those special moments on film.

Use your About page to tell people why you love doing what you do.  You may have a long list of qualifications and experience, but your readers want to know that you’re the right fit for them.    

3. Blog Page

Yes, you need a blog page.  This is where you get to show off your knowledge.  This is where you get to educate your readers, one topic at a time.  This is where you get to create tutorials so when clients ask, “How do I do that?” you can say, “Oh, let me send you a link to a post I wrote that answers your question.”  

Your blog page is also where cold leads can discover you in their search engine results.  It’s where you can collect content that you can repurpose for social media posts. (You know how you never know what to talk about on your business profiles?)

If you’re not already blogging as a way to promote your business, I strongly encourage you to start.  

4. Services/Pricing/ Shop Page 

You need a page that shows your readers what they can pay you for.  That’s why you own your own business, right?

If you have a service-based business, this page will list your packages and pricing.  Put a little spice in your copy and let your readers know what they get when they hire you.

Should you list your prices on your Services page?  

Yes.  Here’s why:

  • You can field a lot of unnecessary inquiries by showing your prices up front
  • You won’t have to waste time talking to people who can’t afford you
  • Your package descriptions should focus on the value you provide

If you have a products-based business, you might call this page Shop instead of Services.  Of course, your online shop will have more than just one page, but your main Shop page is the portal for all of that.  

5. Privacy Policy 

Protect yourself from liability.  If you’re collecting people’s info (like names and email addresses), you need to disclose that in fine print.  Now, I am not a lawyer, so this is not legal advice. But the next time you’re looking at a business’s website, scroll down to the footer and see if they have a privacy policy.  It’s pretty standard.

Your Privacy Policy page will probably never be visited by a human, but having one could give you peace of mind.  You can find privacy policy generators online that will create one for you.

6. Terms & Conditions

A link to your Terms & Conditions page should sit right next to the Privacy Policy link in your footer.  Again, this is legal territory, and we’ve already covered the “I’m not a lawyer” part in the previous section.

In the simplest terms, your Terms & Conditions page limits your liability and lets your website users know what they are agreeing to when they use your site.

There are lots of terms generators out there, too.  My favorite resource for generating both Privacy Policy and Terms & Conditions is Terms Feed.

7. Squeeze Page or Landing Page 

Your squeeze page is something you can use to get people to sign up for your opt-in freebie without being distracted by anything else on your site.

A squeeze page doesn’t have a navigation bar, so readers can’t say, “Oooh, shiny objects!  I’m gonna click this button or page instead.”

Having a squeeze page also gives you a specific URL to give people when you only want them to visit that page on your site.  Say you’ve created a YouTube tutorial and you’re offering a free download that outlines what you just showed in the video. You would paste the URL for your squeeze page into your YouTube show notes.  That way, your visitor isn’t confused about where they are when they click the link.

A squeeze page gives a person the option to opt-in and nothing else.

8. Thank You Page

Your Thank You page is another page on your website that won’t be shown on your navigation bar.  It’s what people see after they sign up for your freebie or subscribe to your email list.

Your email service provider (like Convert Kit or Mailchimp) will give you the option to use a submission confirmation that they create, but here’s why using a Thank You page is a better idea:

  • You can personalize your message with your copy and images
  • You can give your subscriber instructions for what to expect next (e.g. “Your freebie is on the way!  Check your spam folder in case you don’t see it in your inbox.”)
  • You can track your conversions by connecting your Thank You page to Google Analytics 

Your Thank You page gives you yet another opportunity to connect with your audience and leave a lasting impression.

9. Contact Page

You want to invite your website visitors to contact you.  Be accessible to potential clients in case they have questions.  Other entrepreneurs in your niche might want to collaborate with you.  Make it easy for people to do that.

You don’t need to add a lot of copy and images to your Contact page.  A simple headline with a call to action is fine.

You can either add your email address directly to the page or insert a contact form like Typeform or Gravity Forms for WordPress.

The good thing about using a contact form is that you can insert it into other pages on your website, like your About page.   You can also customize the copy which adds a personal touch.   

10. Resources Page

Last but certainly not least is your Resources page.  This is not mandatory either, but you will notice that a lot of online entrepreneurs have one in their navigation bar.

A Resources page is where you make recommendations for products, tools and services that relate to your business and your clients.

For example, my Resources page includes suggestions for web hosting, email service providers, project management apps and other tools that a new online entrepreneur could benefit to know about.

Your readers will appreciate that you have sorted through all of the choices out there that confuse them.  Your Resources page tells them, “Here, I’ve already done the research and here are the products that I use and can recommend.”

Having a Resources page can also generate affiliate marketing income for you.  Affiliate marketing is basically promoting products that you use from companies who offer you a commission for the sale.  Make sure you add a transparent affiliate disclosure on your page, though. No sleazy sales tactics allowed, please.

Final Thoughts

You may think you only need five website pages, but that’s just the beginning.  Your website doesn’t need to start out with all of these pages. You can add some of them as your business grows.  However, if you are serious about launching a successful business, you will want to give your users the best experience possible.  You also need to protect your own interests.


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